Friday, April 17, 2009

More Madison Avenue

Yesterday I showed a billboard of the improbable scene of dark suited executives at the Tamarindo Airport. Here is another billboard in town that is eye catching. The Tamarindo Heights housing development has used striking models to promote its upscale image.  

As with the people dressed in dark suits in yesterday's photo of a bilboard, I doubt that there are many women in Tamarindo who are wearing dresses like the one you see in this photo.

I don't know why, but seeing a model like this in Tamarindo reminds me of a story that a long-time resident told me.  He said that before the tourist boom in the last 10 years, Tamarindo was a quiet place and rich men from San Jose used to keep their mistresses in  Tamarindo for visits.  I do not know if that is true or not, although he told me the story while in church, so that may increase the reliability of the story.

Tomorrow, we will show an improbable further development of this little advertising series. In fact, I think I will lead up to a photo in a couple of days that is the opposite of the high-class, image advertising that I have been showing. I will show a sign that is so low-brow that a friend of mine who stayed in our condo last year actually mentioned it to me in an email, so I took a photo of it.

5 comments:

  1. This is a great photo. Those drops of moisture on the blade in the photo echoing the spangles on her dress. The lush green behind the billboard. It's all very enticing, very effective. I'm ready to sign up. But maybe I should wait until I see that photo you mentioned.

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  2. Obviously the billboard was aimed at the American visitors given that it is all in English.

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  3. this is why I worry about buying real estate in CR, the madison avenue effect. when i hear about golf course gated communities etc etc, i dont know what to believe....

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  4. City is great to travel blogs. These blogs, I learned a lot. Great photos. I respect your effort. Best regards.

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  5. Interesting story, Dave. I guess the billboards are there to attract attention and the eye of a potential buyer.

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